Television Commercial...As seen on BIO TV

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Has anyone here heard of or seen this commerical? Essencially it states: BUY THE BOOK! BUY THE BOOK TODAY! FOR $24.95 YOU WILL BE MAGICALLY TRANSFORMED AND CURED OF ALCOHOLISM!! ????????????????? Being a recovering alky of 19+ years, I seriously doubt that anyone would be willing or able to afford $24.95 when you can easily get crocked with the doe instead! And how dare this advertiser assume that a "book" is going to help a raging alky from drinking...in my drinking days, I would have cracked up at this commercial :-) (Note: No book helped me quit, I just quit!!) Even a non-alky is sure to question this one!! What do myLotters think?