New commercial using the "Breakfast Club" scense and music

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I just saw a commercial -I think for JC Penny - that uses the "Don't Forget About Me" song from the Breakfast Club. They also have kids acting out scenes from the movie. I am on the young side of remembering this movie. Do you think JC Penny is trying to catch kids attention or adults? I was sort of bummed when I realized they weren't using clips from the movie itself.