what do you look for in a a music video that makes you like the video

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when watching a music video typicaly i look for: a cool guy/ hot girl, a cool background some cool props and an awesome scene? but what realy makes the video "hot" what interests you in a music video? someone you feel you know, someone that has an awesome voice, someone that sings about everyday life, or just someone that looks realy cool, tell me what you look for in a music video