Publishing house or self published?

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Which would you choose and why? I always thought I would send my book in and get it published through a house, but the more I read about it, the more I protest. Yes, I want the best book out I can get, but in the end I want it to be my book. Not some editor's idea of the perfect best seller. Yes, they may have made more best sellers than I have, but still.... I have read excerpts from both Dean Koontz and Stephen King where publishers had them change book titles and insist they stick to a certain type of book. That we consumers are too wishy washy and if they were to switch from writing about dogs, then we wouldn't read their stuff. I am eternally grateful that they didn't listen and wrote what was in their hearts and in their heads. I want my title and I want the book the way I wrote it. It is mine darn it. So... I guess I am self publishing... Now to figure out how to do that and what the best way to go about it is. I just always had visions of having my book go to auction and getting high bids from different publishing houses until I make more than I thought possible. Then again... I don't think I would get royalties for that, so it is a trade off isn't it? I can have one big check or I can have checks in the mail for the rest of my life.... hmmmmm. I like the thought of checks in the mail for life. That would make me feel more rich to get more checks than bills. I have a lot to think about before I finish this manuscript.