Aw H--L No! That's not a commercial is it?

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One of the things that I have always enjoyed about the internet is the ability to pull up videos, movies, and even tv shows-sans commercials. Then I went to a couple sites that are the net representation of cable stations and when I pull up a video what do you have to watch first? A commercial! Aw H--L no! What is this mess? We get advertised and marketed at at every turn on the internet. It is not like the cable channels aren't making enough money already without also having to make you watch commercials online too.