If I say -I will pay for comments on my discussion.

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What will happen if I say that I shall pay 1 cent for each comment on my discussion. Probably my discussions will pour in with comment. Many websites are doing the same. They say register and click on the advertisement, they credit you 1 cent. The person refer you he gets referral of .005 cent. You can see many like that in mylot discussion forum also propoting web sites. Anyone one knows how those website earning money for paying to his memebers clicking ads?