It's Not Free and You Haven't Won

They call that a "teaser" line to make sure they grab your interest, and that is exactly what it is, nothing but a tease. I don't find them annoying because most of them never find their way past my spam settings but if one should happen to slip through and end up in my inbox, I delete it without opening the email.

You are correct in saying that they should not say you have won or that something is free. In fact it is not even legal here to do that. I own a business and if I send you an email saying you have won something I had better give you something or you will sue me and the courts will see that you get it. But maybe you are talking about the "subject line" of the e-mail. That is a different story. I just want to catch your eye and get you to read my mail. But I still have to not say things that are not about the contents of the email. I feel that I must be truthful with you when I write you or you will tell your friends and I will not have a good rep anymore. And most business feel this way and will tell you that you have to do something to get the "free" item. Survey are real bad at this, some even border on the line of being illegal. manley