A charity called me today but didn't solicit funds!

January 9, 2009 3:37am CST
I just received a phone call from UNICEF, who had me on their records for a donation I'd once made via my son's school. The caller announced the UNICEF plan to ask for small monthly donations which would be automatically deducted from a person's checking account, but he didn't ask for the money now, he just announced that if I was interested I'd receive a letter explaining the program further. I think this is a brilliant marketing strategy: make contact by phone, build sympathy, but don't ask for money. Now when I receive the envelope I'll be prepared for it and I'll be likely to open it and read the contents, and more likely to sign up for the program. What is your feeling on this strategy for charities?
1 response
@spalladino (17921)
• United States
9 Jan 09
I like that marketing strategy. There's nothing I hate more than getting a solicitation phone call when I'm in the middle of something and will usually let it go to voicemail even though I do support several charities.
1 person likes this
• France
12 Jan 09
Good for you, supporting charities. It's unfortunate that the more you support charities, the more you have to deal with being solicited to. That's what I like about this marketing plan - it ends the endless soliciting, at least for one charity. Thanks for your input!