Promoting My Online Business

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I sell handmade jewelry on a few sites that cater to the handmade community. One of these sites is very well known by crafters and those that prefer to buy handmade items. But a couple of the others are fairly new sites and buyer traffic is a bit slow. So I'm quickly becoming aware of the MANY ways to promote all of my items/shops on the internet...and quite frankly, I never imagined there would be so many sites available to do my promoting. The reason for the need to drive more traffic is basic. I have a few repeat customers, but like any other business, I need to advertise my creations...I need to get others to see what I create and by driving traffic to my sites, I increase my chances of more sales. Right now, I'm using a traffic site to advertise, along with a couple of blogs and promoting my items on sites such as StumbleUpon. I also use social networking sites to spread the word... even myLot allows me to promote my shop/items on my profile page. I'm learning all kinds of great little nuances like back-linking and finding inexpensive ways to promote my shops. Many times it feels like I'm spending hours promoting with nothing to show for it and then I'll sell something to a brand new member of one of the sites I sell on and it makes me wonder if they found me through one of my off-site promotions.... of course, this convinces me that all my promoting isn't going unnoticed. With hundreds...probably thousands of handmade jewelry makers, along with probably as many re-sellers of jewelry all trying to sell their items on the internet, it becomes clear that it's promote, promote and promote lots more or go unnoticed. Does anyone else sell goods of any kind on the internet? Do you have your own website or sell on an established site? How much, if any, promoting do you do to drive traffic to your items?