Do you think marketing can be understood by books???

@djemba (767)
India
March 10, 2009 1:43pm CST
Well my sister's into marketing and she had read a lot of books like kotler but into the field its completely different..She had to study consumer behavior and what not..so what do you think??Can marketing be taught only by books??
2 people like this
4 responses
@corrisa (24)
• United States
15 Apr 09
We all learn and retain information in different ways. Some people like to experience learnng in a classroom setting, whereas others just learn by reading books or watching videos or a combination of all thee above. With marketing, I learn best by reading and seeing difficult concepts demonstrated because I'm also a visual person. Everyone is different.
@pillusch (1147)
• Mexico
3 Apr 09
Not ONLY by books, but they are definitely an integral part of any learning process, aren't they? And as far as internet marketing is concerned, I got most of what I learned from, you guessed it, books, just that they are called ebooks around here. Once you get the info (and again, that applies to ANY learning process) you get a whole lot of learning by applying that which you read about. And learning from experience yes, is far more valuable than learning from books, but you've got to start somewhere.
@cream97 (29087)
• United States
10 Mar 09
Athough books are good. But marketing is best taught when it is instructed in person. It has to be seen and taught to. I tried reading books relating to marketing, and I was having a hard time trying to follow along. I think that marketing should be done by teaching with easy to understand study guides. And it needs to be demonstrated as well.
• India
10 Mar 09
well.....my friend marketting is not easy to understand.....i also tried to read it from books but was unable to understand.....then a cousin of mine explained it to me and then only i could understand some of it....and also i read the books again n again to revise it....if i dont i know i'll forget the basics after some time....so advice your sister to get a tutor for it and keep on revising it.....i hope i was of some help...