Advertising a home-based business

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When you start a home-based business, how do you actually get started? I want to start from the bottom up. I am extremely good at baking and I would like to do it as my profession too, but where do I start? I have no clue about the first thing I should do. Where do I advertise? How do I let people know that I can do the job they want? Any advice would be great!