over-rated; mother's day and father's day

Philippines
June 21, 2009 8:38pm CST
I love my parents so much. If it could only be father's and mother's day everyday, I would love that. In fact, I believe that it should be everyday. But because of the MARKETING STRATEGIES of establishments (MALLS, RESTAURANTS, HOTELS, etc.), they make use of these holidays to in fact get money from the customers. Of course its business. Being a marketing major I would know this. But the question is, don't you get fed up with all these commercials saying, "go to this restaurant with your dad, you'll get this for a discount.. etc?" what do you guys think? Do marketers make use of these occasions too much, that it becomes over-rated/over used already?
2 people like this
5 responses
@aseretdd (13730)
• Philippines
23 Jun 09
I do get fed up with this type of marketing strategy... makes us all feel obliged to buy gifts and do something on that so called special day... not that parents or grandparents doesn't deserve this... but with the current financial crisis... we should all work hand in hand in order to make the economy grow again... and not waste our time on thing that are really unnecessary...
• Philippines
23 Jun 09
I get you :) this is what I'm saying. Somehow the value of the real Mother's Day and Father's Day is to basically spend for them-- this is what we get from the Marketing strategies. I think that the real value of these holidays is more than the monetary. I do hope that businesses try to lessen these.
@jules67 (2788)
• Philippines
23 Jun 09
Just like what you said, it is business. Entrepreneurs see opportunities as they come. Since mother and father's day only come once a year, they thought of offering discounts to customers who wish to give something special to their loved ones. It is also a good time for us, children to find a way to make this special occasion meaningful without too much money losing from our pockets.
@rsa101 (37969)
• Philippines
22 Jun 09
Well yes at times when you see it in TV's all those commercials going around day in and out greeting you and enticing you to buy their products indirectly. Sometimes I am getting used to that already as part of daily life. Well I guess that is their strategy to make their products or services known to as many sectors in society. You can just imagine the many types of business establishments that exist today vying to lure you to buy their products and services and it is in this strategy that will make their products sell to many different kinds of people
@Jimeous (858)
• New Zealand
22 Jun 09
Yup Commercialism at it's best, shame it isn't a public holiday though
• Philippines
22 Jun 09
Ok. I understand what you are trying to say Jamie but I believe it depends on a person's perspective if they will go to these establishment or not... The important thing is our desire to express how much we love our parents on whatever place we want to celebrate this important event. . Nice topic though. Happy mylotting! .