How important is rewards to you ?

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Yesterday I signed up with three new Traffic exchanges. All of them rather new on the market area. None yet offer money while surfing. However, lots of other prises was given during surfing. But I also surfed other traffic exchanges at the same time. Any how , I did pretty god I think. I won three life time master upgrades in the new once, I reached payout limit in one of them and I got some cash for surfing. Now, I was really happy and I even got new friends while surfing. Some people only surf for money, but I feel it is as much important to surf for credits to, since you need them to have the site seen so three free life time upgrades gave me lower surfing time, more credits while surfing and A new friend in the TE owner. that I feel is as much important as winning money. How about you, is money more important as rewards while surfing than other no money prises?