As a customer, do you always read The Fine Print ?

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Usually any transaction that has something to do with money, either the receipt or the contract that you sign has this tiny prints of sentences or paragraphs on the bottom or the back of the page. Let say, you get a new credit card. The big print always tell you what you get, but this fine prints actually tells you, what they take or will take from you such as the late fee, or the interest fee, etc,etc.. Believe it not, even coupons that you can use in certain stores has this too. The big print says how much you get the discount by using the coupon, and the fine prints actually tells you all the "exclusion" or how much/many you have to purchase to get this certain discount. Are you a conciuos customer that always read this fine print that come along with anything you get or buy? Or you just take notice in the BIG PRINT and later on in the future you feel that like you being scammed?