Come One Come All! Fundraisers...

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I was just wondering about the BEST ways to get the news around if you are planning on having a fundraiser... I know telling friends and family and asking them to spread the news is always effective. They can spread it around their work places and stuff... I know you could mention it on the internet, like Craigslist, if you are comfortable with that. Something I'm wondering about is if a newspaper would run an ad about it for free, if the fundraiser was for a charity? Anyone know?? Are there any other ways I'm not think of--any really creative ways or obvious ones I'm forgetting? lol Thanks!