How can I stop feeling BAD for customers?

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I love where I work (part-time at a dry cleaners), but on occasion, I feel bad for some people because of the skyrocketting dry cleaning prices - so I'll give the customers discounts that they really don't DESERVE. For example, I'll mark on the computer that they've brought in a coupon - when in reality, they have NOT. It's like I'm the karma police or something. The corporate office, though, of the company I work for, is starting to "crack down" on the illicit-discount-giving employees - by keeping track of coupons and marketing and who's doing what. This makes me nervous - because I'm guilty of doing this at least once or twice DAILY. But sometimes when it's obvious that a person doesn't expect it to be as much as it's going to be, or when something more expensive is brought in by a new customer, I'll throw on a discount to avoid them freaking out about it - or just to cut them some slack if they were nice to me. I really need to stop, though. What on earth can I do to separate my emotions (particularly that nasty "empathy" emotion) from work? What can I do to stop feeling so BAD about our outrageously high prices? And yes, in concept, I do know that I shouldn't feel bad at all - I certainly don't make the prices - I just work there, but for some reason, my heart strings still pull when I see their drycleaning bill is sky-high. What can I do to quit feeling so empathetically toward customers? And have you ever been in a similar situation?