Where to promote your MLM business online?

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Are any of you having success promoting MLM online? If so, where and how do you do it? How much money do you spend in online marketing vs. traditional marketing? Any tips or warnings? How have your online efforts compared to one-on-one or face-to-face, that is word of mouth stuff? What approaches have worked best for you? Do you get shot down a lot, or do you find you just keep pushin' on and it all works out? Have you ever felt you've just wasted a ton of money trying to launch a new MLM venture, gotten out of it, and then gotten back in when you found a better company? I really appreciate your feedback and experiences. Many thanks!