So how much you are earning from Google Adsense? and How?

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It looks really astonishing to see a huge payment proof of more than 20000 USD per month from google adsense and let me make it clear, they are not fake. People are making so much from adsense. But the main question is how? I feel that they create mutiple websites and integrate adsense in it. See, creating websites is not a big issue, anybody can do it, but the main problem is how to bring traffic to your website without investing any money. You can share your ideas here. Thanks