How often to you take a glimpse over the ads and/or Click on them after posting?

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Here's something to think about. How often do you take a good look at the ads in Mylot after posting or responding to a discussion. It's my understanding that Mylot and other sites like it make their money on advertising based on impressions or clicks. In other words the more we click ads, the more Mylot makes. I bring it up because there are so many discussions about how to make more money on Mylot. If it's true that the more money Mylot makes, the more money its members make, than that is one way all of us could collectively help Mylot and ourselves make more money. Just something to think about.