Have a question for all you southerners and hunters

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Why are people from the south obsessed with camo? Like every where I go down in the south there are people with camo shoes,jackets,other types of clothes,a few people with a CAMO CAR, and even camo painted houses.... I just want to know why are you guys so obsessed? I mean what is the benefit of wearing camo when you are not hunting? and why in the world would you paint your house camo???