Traffic Exchanges: What Value Is It To Your Site Exposure?

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i use many different kinds of techniques to promote my business. traffic exchanges are one of them. do you think that traffic exchanges are a good tool to get your site exposed, or are traffic exchanges merely a waist of time. i know that when i surf, sometimes i actually look at the sites that come up. i have even benefited from some of the sites that come up. i wonder how many people actually look at your link, splash page when it comes up while surfing. how many of you use traffic exchange sites and how beneficial has it been or not been for you? if you have success post suggestion that you may have on how to best use traffic exchanges. thanks for response in advance.