My friend is making a music video on Youtube

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Hy my friend Curtis is working day in and day out at finalizing a music video production for a song he just wrote recently. Curtis is just starting in the music industry and will soon release his first single. While in the process of doing his video, he ask me a very interesting question. What are his chances of having thousands or even millions of views if he broadcasts his video on Youtube. I told him, if he dos not have any strategic marketing plan behind it, his video will probably get lost in a sea of videos with very few views. I might be wrong and wondering if someone has a different opinion on this topic. If you have experience something similar, please don't hesitate to give me a feedback.