What do you do to encourage people to vote?

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I want to preface this discussion by letting everyone know I am really busy in the offline world for the next few weeks, and I will be catching up on my backlog of discussions and messages upon my return online, including this one. I am excited to come back to some good replies. I know some people who refuse to vote, because they don't want to receive jury duty, and some even use the excuse, "I don't know anything about the issues." or the slackers say, "It doesn't even matter if I vote. It's already rigged, or it will be a wash when someone votes the opposing way" (a very defeatist attitude). How do you get around excuses like those when trying to encourage involvement? Even when you know they have an opposite political mindset than you? I think jury duty is a good social responsibility for our fellow citizen, but I do understand their fears: $15 a day, possible sequestering, possible media frenzy, possible danger, the fear of freeing a guilty person, or jailing an innocent person, and the list goes on. I always thought registering at the DMV gets you on jury lists, as well as registering to vote? I actually know of someone who had a bench warrant for his arrest for not responding to a jury summons. I try to show the election guides to the people unaware of the issues, and I try to direct them to sites like cspan, or something nuetral, so I don't impress upon them my leftist views. And, I try to tell the people who consider it a wash that people have died fighting for the right to vote. But, what do you do when NONE of the candidates are appealing? I can't combat that excuse either, outside of the "lesser of two evils" outlook, or voting merely based on party. Some don't know where to vote, so I am now directing them to rockthevote.com. I am curious what you have heard as to why people don't exercise their right to vote and what you do to discourage their apathy.