Pay it forward Online

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Paying it forward is where you help random people and they help random people. Now I was thinking a little while ago the internet is a good place to pay it forward. I have had some users go to my website and tell me they clicked my ads as a sign they liked it. I thought it was nice and every time I see a good site and I like it, I tend to click an ad or join a referral program they have. I know its not exactly technically correct to click ads for people but I think its a way to pay them for what they have done. Do you pay it forward online when you find a good site?