What are some major mistakes that the WWE has made?

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Clearly, Everyone is going to say "WWE going PG." But PG is no reason for bad writing. Not pushing new talents earlier than they have. WWE's in a panic right now, and it's because a lot of people are heading out the door and calling it quits on their career, or out with injury, or on limited schedules. The WWE wasn't prepped for this, which is why guys like Sheamus, Swagger, and McIntyre are getting the uber pushes of a lifetime without us knowing anything about them, or them developing who they are in the ring. I'd also say keeping wrestlers on a short creative leash is making the product stale. Some of the best feuds of the past 5 years have been good because the people involve were given creative control. Jericho vs. Shawn Michaels, Michaels vs Flair, Foley vs Edge, Michaels vs the Undertaker, in all of these cases the talents had a say over how the storyline, promos, and booking went down. That's not usual in the WWE these days. Most of the promos are verbatum from some script written by people who've never wrestled a match in their life, and most of the angles are written by hollywood rejects in denial over being a part of a wrestling company. This has stifled the WWE's ability to let talents grow. Guys like Steve Austin and the Rock didn't shoot up the ranks because they did what the boys in the back told them. Austin was pretty much hired into the WWF fresh from WCW unemployment and a great ECW run with the Stone Cold Character pretty much already fabricated. Stifling creativity isn't going to let a wrestler learn who they are on the mic, who they should be, or if they should be speaking at all. Ditching managers was another big mistake in my opinion. Guys like Shelton Benjamin could have been so much more if they were given a mouthpiece. Just look at Lesnar and Heyman. Brock wouldn't be half the monster he was without Paul E.s glowing endorsement and hype up lip service. What are other mistakes the WWE has made besides that?