What Tactics Have You Used For Social Media Marketing?

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What free social media tactics have you been using to make money online? I have read a free ebook which outlines scores of useful tactics and am I wondering how you market yourself on Twitter and other social media sites. If you'd like a free copy of the social media ebooks(7 pdfs) I've read, here's a no-affiliate link directly related to this topic: http://txteen.com/7 One of the main things I have learned a while back is to never try to market directly on the Twitter timeline but rather bring people to my blog where they can see what I am promoting or write a review on a specific product or service. The other option is to use an auto-responder to pre-sell what I intend to sell in the future. What has worked for you?