The Father of The Methods of Creative Thinking

Tweet

Have you ever heard of Edward de Bono, a worldwide expert in the field of creative thinking? A lot of people are paying a huge money for his lectures and books, as he is regarded as the leading authority in creativity methods. As I have heard, he is also the author of the well known method "brainstorming" (nowadays we have used to this term as a normal word, but actually he was the introducer of it). From one side, I find his methods very valuable and reasonable. There are also a lot of examples how the worldwide known big companies have improved the efficiency of their business, by using his advices. From the other point of view, he seems a great marketer, as well. He has earned millions of dollars, selling an information, which is not anything special, just simple principles of how to better organize your thinking process. What's your opinion?