Is there any reason for your addicition for Apple Products ?

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Well , the world has been going gaga behind apple since 2007 ( hope you know why ) . But there do seem many products in the market that come up as " apple killers " . Most of them are from big companies like Samsung . They come up with similar products with an intention to cash up on the hype created by Apple . But those products seem to fare well . They too have a great array of features and most time even better features that are not available in Apple products and they also sell for a much cheaper rate that too without having and restrictions like in Apple products . But not many " Apple killer " products beat the apple products in actual sales . So are there any specific reasons ? Do people buy Apple just for the name or anything else ? If you know , please write below .