What's in a Slogan?
November 24, 2010 7:19am CST
There is no doubt that the Philippines is a beautiful country with beautiful places, tourist spots, nature scenes, beautiful people with beautiful customs and traditions, and definitely one can proudly say " Pilipinas kay Ganda" But hwy has such a slogan caused so much turmoil, conflicts and discussions and has even resulted in the resignation of an Undersecretary of the Department of Tourism? Was it because as some say there was no need to change "Wow Philippines" as a slogan or because there was so much money spent just to develop and launch such a slogan or because the accompanying pictures of a coconut tree with a tarsius climbing it and so forth are so abhorrent that it could instigate such vitriolic reactions? Or is it because of the personalities involved? One can't help but think that the matter was blown out of proportion and for what reason? Do we Filipinos really enjoy washing our dirty linen in public for the whole world to see? Couldn"t we have resolved the matter quietly with less drama and intrigue? Or maybe that's how things are done under the present dispensation....!
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26 Nov 10
I thought the WOW Philippines slogan is a better concept... not the best but better. For once it appeals to all demographic and it can mean many positive things and very superlative in description. So I don't know why a government official say its not effective, maybe its not the slogan. Tourists are not debating if Philippines is beautiful its a given, the problem right now is the travel advisory and how we are too vulnerable to terrorist attack. They think our country is not a safe place. What I think is the Tourism department should hire better marketer with better creativity. Copying a campaign slogan and design from other country namely Poland is not very creative. A slogan specially for travel should push people to action.
26 Nov 10
As someone sai "If it aint borke why fix it" as regards "WOW" Philippines and if it it was indeed doing quite well in projecting the good image of the country then there was no reason to change it with another slogan in a language which only filipinos and those who learned Pilipino would understand. it is not clear though if among the reasons why the incumbent officials of DOT decided to change it is because "WOW" Philippines was not effective. Be that as it may, those concerned should really have thought it out well before launching a new slogan. But maybe because of the hulaballoo resulting from it, attention has been called to the country titillating the interest of tourist who may then visit our beautiful country.If India has "Incredible India" as a slogan, maybe the Philippines would do well to have "Paradise Philippines" LOL
25 Nov 10
Ok. Pilipinas Kay Ganda might have been a good concept for domestic tourism but not international tourism. With relation to my other post, it seems that the tourism department has no sense of marketing whatsoever. If even would like to keep the slogan, do it domestically, but do something else internationally as not too many tourists know Tagalog nor have the inclination to learn a new language just becuase they don't know what the slogan meant (which defeats the purpose of the slogan). There is much controversy about this issue because it is the country we're promoting and marketing - the slogan is a reflection and representation of what the country and its people are, which is a good reason why these kind of concepts should be done with caution. Another reason is the money that going to be involved - we're talking about a portion of the national budget that comes from people's taxes. If it's not effective, why spend money over it? With respect to WOW Philippines, every president has a prerogative to have a unique brand of Philippines (that includes tourism) to leave his mark unto. This is good since ideas are very crucial to marketing and promotions, and offering good, sensible ideas can pay off. The reason for the demand of resignation is to wake some people in the government to do their jobs properly. Granted that they might be from the private sector, but it is not an excuse not to do their best. Besides, since they accepted the appointment, they are expected to consider more things or tasks than what is done in their former sectors. In the matter of of washing dirty linen, personally, I liked this kind of washing. This means that people are not cutting the leaders some slack. They want changes, results and sensible governance. It just proves that there is still democracy in this country (how much is another matter). Personally, I would rather be embarrassed and corrected rather than continuing to a mediocre project that cocts a ton of money with no good results.
25 Nov 10
Well....that is another point of view but personally, while it may show that democracy is very much alive in the Philippines, it does not contribute to the good image of the country which we want to project when we quibble and argue in the full view of the world on matters that are not really of great consequence insofar as the economy and well being of the country is concerned. The bright note in this unfortunate event ( or series of unfortunate events) though is the fact that delicadeza is not extinct in this country since undersecretsary Romano stood up and faced the music and owned up to his responsibility by resigning irrevocably. Wish there were more of his tribe.