The Red pill as activism; The Matrix as an organizing tool

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I'm still convinced that The Matrix was one of the best movies ever made.Think about it, every time we know something the powers that be would rather us not know. We take the red pill. I take the red pill a lot. Including times I'd rather not. For example, Cherry Coke is my favorite soft drink in the world, but when I found out that Coke was actually hiring death squads to murder union organizers- if you don't believe me check out http://www.killercoke.org - I had to give it up because I simply couldn't handle the idea that I was helping to pay for such people. How about you? What has taking red pill caused you to give up?