why is it

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I've notice about some paid to click site that they post ads saying that they pay 1 cent for every click. the real truth is that its more like 0.001 and that's not even a cent. so dose anyone know why this is and why they don't post the actual amount that you'll be earning? are there even any site out there that actual pay 1 cent for every click that you make or is that just a lie. hope to hear your take on this discussion. thank in advance for any input that you can provide and any opinion that you may have too.