Google, more of a business than quality search

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With all the money that Google is earning, well they are now more of a business than producing quality search results. Those advertisements that are placed on top of search results don't look like advertisements anymore. They look like they part of those search result links you got everytime you made a search. And if you are in Adsense affiliate program, you'll see that they are paying more on clicks that came from THEIR search engines than referred and direct traffics. Well indeed they can do that since they are the big boss in this field. I just hope so it can be forever. Good Luck Google!!