XFactor Vs. American Idol

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Who is waiting for the XFactor? I have missed Simon Cowell more than you know this year on American Idol. He is the one that made the show what do you guys think? Also I find it funny that Coke supports American Idol big time and Pepsi will be supporting XFactor, plus XFactor is a fall series and American Idol is a spring series. Is FOX just playing a big game with us?