Wordpress launches wordads..will it be a success?

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After years of urges and demand by the growing wordpress community, wordpress has launched it's ad service - wordads. It's like Google's adsense. Millions of bloggers on wordpress were not getting any advantage except for getting thousands of views on their blogs and an excellent blogging experience, whereas their counterparts in BLOGGER used to get paid for clicks on the ads in their blogs. Now, it's time for wordpress bloggers to rejoice as millions of quality blogs are on the way of getting paid by wordads- a wordpress initiative in association with "federated media". Do you think it will be a hit like adsense? will the wordpress bloggers be benefited equally as their counterparts in adsense?