Faceless Corporation vs. Local Supermarket

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Here in our town, we used to have 2 main supermarkets, two of which are franchises (SuperValu and Mace) which have been around for as long as I can remember. Mace was family owned and run and we used to shop there when I was younger, but after a few years we started to shop in SuperValu as there was simply better value and more selection available. In the last few years, Tesco has showed up in the town. Tesco is the faceless corporation. It's big, bright, clean, cheap and stocks almost everything you can think of. SuperValu is still there and going strong, but Mace has shut down this week, which is very sad. With my work, we recently booked an inside table in Tesco to hand out leaflets and take bookings for our computer courses. They eventually put us half inside, half outside at the entrance where a sharp wind whipped around, blowing our leaflets everywhere and leaving us shivering, we didn't get a very warm welcome either. A week later, yesterday, we got a table at SuperValu, the franchise supermarket owned by a woman we know personally. She gave us a warm reception, showed us where the canteen was and told us to make ourselves a coffee there. She refused to put us at the door as it was too cold "the wind would cut you out of it there". She put us at the end of the tills, nice and warm, even moved some of the displays to give us more room and better placement. The staff were very friendly and they did their best to point their customers in our direction. It's convinced me to do more of my shopping in SuperValu when I can. They're more expensive but have good offers and their meat is better than Tesco. I will definitely make more of an effort for this local business, though I cannot afford to do my main shopping there. How about you - have you had differing experiences between smaller franchise supermarkets and those that are seemingly faceless corporations? Where do you shop?