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Add this word to your vocabulary. Ad hominem-An ad hominem argument, also known as argumentum ad hominem (Latin, literally argument against the person), personal attack or you-too argument, involves replying to an argument or assertion by attacking the person presenting the argument or assertion rather than the argument itself. It is a logical fallacy. Example of Ad Hominem Bill: "I believe that abortion is morally wrong." Dave: "Of course you would say that, you're a priest." Bill: "What about the arguments I gave to support my position?" Dave: "Those don't count. Like I said, you're a priest, so you have to say that abortion is wrong. Further, you are just a lackey to the Pope, so I can't believe what you say."