Soon there might be in game advertising in consoles

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Sony computer entertainment is filing a patent to put in game advertisement in their consoles. That literally means we will be interrupted by targeted ads while we play some of our favorite games in consoles. Just imagine, while playing Modern Warfare right at the moment when you're dodging bullets on the way to take cover "pause" some looney advertisement comes up. WTF. These greedy corporations are looking to see their own undoing. Who would want that while we are playing our favorite games. This will only piss us off and dropping the console for another. But what if every other console picked up this foolish trend? What's next, our computers? What says ye all? I will provide a link here. http://www.gizmag.com/sony-in-game-advertising/22743/ This is not a promotional link and is only posted here for everyone to see for themselves.