Some companies and media entities use facebook as a voting poll

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I've come to noticed that as Facebook is popular over time, some people use this social networking site to it's fullest. Before when facebook wasn't that much of a fad, they would just ignore these types of Social media, because they are all "kids stuffs" But now, as mobile and other gadgets are putting facebook as their powerful media app. They use this social media as a means of statistics. Nowadays, contest such as Photo-Contest, Beauty Contest, and Even political polls are using Facebook as their means of public voting. Some contest aired on TV uses Facebook as their means of knowing the rankings of contestants via media internet votes/polls. So, the question of Facebook per usage is not just for it's entertainment purpose hence, a good statistical method of votes and polls.