Chinese writing habits

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Recently,I am writing some SEO articles about forging and casting industries. The editor told me the style of articles should be unformal and easy to read. I have no idea about how to start an article effectively and attractively. But if in chinese, it is so easy to me because I know the chinese very well. For example, if I am writing about open die forging vs closed die forging in chinese.I will start the article as follows: For engineers in manufacturing industry, forging is hardly new. However, do you have an clear defination of open die forging and closed die forging which are two basic forging types. Further more, could you tell me the exact differences and similarities between them. This article will tell you the details. But I don't know if the above start proper for English. Hi,mylotters, are you a English native speaker? Could you give me some ideas? Thank you very much.