Why are all other brands mad at Brand X?
By jureathome
@jureathome (5361)
Philippines
December 29, 2012 8:24am CST
This was a trivial line that my friend posted on her Facebook wall. I was laughing about it at first, because it sounded very lame. However, later on, I did start to wonder, why do those commercials of products trying to compare their features with other brands, always use Brand X, and not Brand A, H, K, or M?
Does anyone have a brilliant idea?
1 person likes this
2 responses
@WakeUpKitty (8691)
• Netherlands
29 Dec 12
If Brand X is the only one I know together with Brand A I have to think out something if I want to sell my brand. So I invest first what those other brands claim they do or are and I come up with something else or better. People will only buy something if they can compare it with something else. It's even better if you (the PR) knows exactly what people is bothering about a certain brand or all brands.. they can use that as well to make the customers sell their product (which probably stinks as well since people love to be fooled).
@jureathome (5361)
• Philippines
29 Dec 12
I'm sorry if my question wasn't clear. I meant why would companies always use the term "Brand X" as the competitor product, and not other letters in the alphabet.
@WakeUpKitty (8691)
• Netherlands
29 Dec 12
I guess this has to do with maths. X stands for: independent and variable (hope my translation into English is right).
@jureathome (5361)
• Philippines
29 Dec 12
Oh, back in Algebra days.. those x's and y's. Must be it! Thanks.
@hereandthere (45628)
• Philippines
31 Dec 12
some use X and Y. and some actually use the first letters of their competitors and/or the colors, then include experts or data from independent firms.
