how would you persuade consumers to buy without exaggerating?

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When it comes to selling products it its really hard to persuade consumers to purchase. Since nowadays advertisements are exaggerated and sometimes are deceiving. Aside from that they are not that much interested in sales speech. You have to come up with a brief speech without them getting bored. Some will think that what you are saying is completely exaggerated. Well in selling products you really have to bring the best out of your product. And that includes a little bit exaggeration, this is to maximize the product's potential to be salable. Nowadays it just a matter of trying the product and see if it really works.