Wazhou breaks high-end products to break through the international market
By ballbearings
@ballbearings (236)
Nanjing, China
February 1, 2014 9:02am CST
At present, China's bearing market competition has full access to white-hot state: international several big bearing companies in the domestic set up r&d centers and factories, a large number of domestic bearing enterprises to play CARDS at a lower price, in the face of this situation, wazhou proposed to "break through the high-end products, break through the international market" as the main target, participate in market competition.
As the domestic bearing industry wazhou group ranked the first, also failed to avoid embarrassing situation of low price competition. Although often chosen by the customer as the main suppliers, but the customer is often low prices and wazhou signed the order. According to statistics, last year, the enterprise of some products sales income is higher than the previous year, but greatly reduce profits.
In spite of this, wazhou or in trouble, find a way of self development. Wazhou group research and development in 2013, more than 800 kinds of new products, replace the imported bearing more than 600, in the high-end bearing a breakthrough, expanded wazhou high-end bearing market share. In 2013, wazhou industrial equipment bearing sales income grew by 8% year on year, export bearing rose 13.6% year-on-year. According to introducing, wazhou new product sales income although accounted for only 20% of the total sales revenue, but it contributed 50% of the profits.
Into 2014, wazhou group chairman, party secretary of CongGong said, wazhou group to "two breakthrough" as the goal, according to the principles, focus on accelerating the upgrade product structure adjustment, the introduction of key technology, integration, digestion, development of a batch of new "big fine heavy" high-end products, the formation of a number of high-end manufacturing, grab a number of high-end market, further improve enterprise's core competitiveness, comprehensively promote and accelerate the construction of large bearing group with international competitiveness.
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