5 Essential eCommerce Design Tips

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A proper eCommerce web design can separate you from the competition. For those who want to maximize their chances at pulling in potential customers, hiring the Ottawa web design team is an excellent start. However, you should also keep these five important design tips in mind when creating your website. Create the Website around the Product Basically, you want to have a website that functions to promote the product line that you have created, which includes the right tools so that potential customers can not only find what they want, but customize the experience so that it is unique to their needs. The result is a shopping experience that is crafted to fully engage the visitor which in turn creates a customer. If you sell a line of shoes, then you need to create a website that allows a visitor to easily browse through all the shoes featured on your website. They should be able to select the size, color and brand so that they can quickly find what they want. Ease the Checkout Process As the old saying goes, “it is not a sale until the money is put into the cash register”. Basically, you want to avoid any distractions to the sale process which includes any up-sales, additions or other issues that takes away from the customer buying the product. So, from the time the potential customer visits your page until they go through the entire checkout process, it should be an effortless as possible. You’ll want to make it so easy and simple that they will come back to purchase more products from your website. Preview the Product There are certain expectations made by the visitor when they come to your website. One of them is seeing a preview of your product which helps them make a final decision about whether to make the purchase. You’ll want to provide a complete preview of every product you have which should include a large image and different views along with simple, accurate information that helps a customer get the best impression of the product itself. Update your Content Frequently Updating your own web content on a regular basis is vital to keeping your website in front of the public. Search engines generally rank newer content higher and you’ll want your product descriptions to be complete as well. Remember to include at least one keyword in all of your product descriptions. Use the Best Quality Images Images help sell the customer on the products that you provide. So be sure that what you present is of the best possible quality. Poor, blurry images reflect negatively not just on the product, but on your website and create distrust which loses sales. Following these tips will help your website maximize its sales potential. To ensure that your website follows all the tips for the best in customer service, you’ll need the services of the best Ottawa web design company that has the knowledge, experience and software systems to create the right eCommerce site for your needs.