Kids love Peppa Pig

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My kid and cousin's kids love the cartoon Peppa Pig. Even other kids love Peppa Pig. If you don't know Peppa Pig, it is a cartoon regarding the adventure of Peppa and her friends. I was able to watch a few episodes and I definitely love the accent of the character. Some episodes have moral lessons. Though the animation is not superb, but a lot of kids love it. Have you watched any Peppa Pig shows? What is with Peppa Pig that makes children love it so much?