I just had to laugh at that Viral YouTube video about the new electric hammer!

Don't you get it? It was a silly joke. What isn't useful? You can make an electric hammer actually. The jack hammer is one example. The construction workers use an electric jack hammer to bust up concrete. So the idea is not original actually but the video is funny and makes people laugh. That makes it useful as a way to bring more customers to his business through humor. Sonic commercials are one example of how stupid comedy skits catch a person's attention and another example is the Gecko on that insurance commercial. Humor is a way to catch people's attention by tickling them on their funny bone if they have one.

That was his intentions, because of the fact that small town hardware is getting put out of business by the big Box stores like Wallsmart. I never bought a wall from them neither.