How do you assess the quality of a product before making a purchase?

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Decision making to buy a product is huge especially if the expenses are going to be big. It is thus equally important to decide what should be the quality of the product . Some rely on the certifications or reviews from others . Some compare the features or craftsmanship. Some look at the material used to gauge the reliability or durability. Some keep all aside and look at the brand associated and make the decision. So, how do you assess the quality of a product before making a purchase?