Ads/Commercials in games

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Many of you know that Battlefield 2142 has a built in dynamic ad system, unlike Fifa games (pretty much static and not-really noticeable) or others. As I'm fully okay with ads in games, there is just one problem: It doesn't make the game any cheaper. So here's a question: Would you like to have ads in games for them having lower price? And a sub-question: Do you think this would reduce amount of piracy?