Advertising that catches your attention

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If you ever read something about advertising you know that if you want to have success with an ad, or advertising capaign, you have to make something original, something that catches people attention, and make them wonder about something, speaking about a product, telling others about a product.When you get some of that you know that people know your product, and soon the product will be in their homes, because people want to know what is that "PRODUCT". Here is a great example of catching people attention.This cab advertise the movie "SOPRANOS" - HBO. Whould you be a victim of this cab advertising ? Come on say "YES".