Amitabh and Shahrukh War

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there are talks in media and everyehere that there is a cold war between shahrukh and amitabh. it is said that shahrukh wanted to be anchor of KBC himself and he won it anyhow. same is the case in ICICI bank advt and other such cases in films etc where shahrukh did no go to IIFA awards and even he managed that his firends in industry do not go. what's cooking?