Did you know why and how you get paid by mylot?

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You might not be aware but content is what drives the internet and it rules as a king in the cyberspace. When you post a discussion, and get responses, automatically new content is generated on your so called page. This is what the search engines are hungry for and this is what helps mylot to earn from this fresh content. The big google ads all over the mylot page helps the site to earn for which they pay you a commision. What are your views regarding this?